Masalo is an app for children and deliberately keeps data collection to a minimum. It contains no ad network, no behavioural tracking and no third-party analytics SDK.
Data that stays on the device
Child profile (name, age), favourites, reading progress, drawings, family memories and voice recordings are stored only in the device's local storage. They are never uploaded to a server.
Data sent to the server
| Data | Purpose | When |
|---|---|---|
| Anonymous user identifier | Carrying the subscription across devices, daily quota | On first launch |
| Subscription status | Verifying premium access | When a purchase is made |
| Age, interest, card choices, app language, hero nickname | Generating a story | Only when AI Story is used |
The child's real name is never sent to the server. When a continuation or a reformat is requested, the text of the selected previous story and a universe summary are also sent as context. When “Report inappropriate” is used, only the anonymous identifier and the generation request id are recorded; the story text is not included.
Microphone
Microphone permission is requested only when an adult taps the record button. Recordings are created on the device and are never uploaded.
Children's privacy
The app collects no name, email, location, contact list or precise device identifier from children. Purchases and parent settings sit behind an adult gate.
Deleting your data
In the app, go to Parent area → Delete my account and data to permanently delete your anonymous account, your subscription record and all data on the device. Details, and what to do if you already uninstalled the app: Account and data deletion.
Contact
Write to [email protected] with any question.